Kindness is more important now than ever. Want to foster goodwill in your community and highlight the positive health effects of giving and receiving flowers? Join this year's 2026 Petal It Forward annual campaign. Over the past decade, thousands of floral industry members across all 50 states have gathered their teams on a single day in October to participate in Petal It Forward. This goodwill initiative, sponsored by the Society of American Florists (SAF), involves giving t

We all need a little kindness now more than ever, right? Here's a way to spread goodwill in your community and help promote the...

Want to spread goodwill in your community and help promote the positive health benefits of giving and receiving flowers? Participate in...

Want to spread goodwill in your community and help promote the positive health benefits of giving and receiving flowers? Participate in...

For the past 7 years, the Society of American Florists has launched a national campaign called "Petal It Forward". It is a goodwill...