Petal It Forward is next Wednesday, October 14, 2026
Kindness is more important now than ever. Want to foster goodwill in your community and highlight the positive health effects of giving and receiving flowers? Join this year's 2026 Petal It Forward annual campaign.
Over the past decade, thousands of floral industry members across all 50 states have gathered their teams on a single day in October to participate in Petal It Forward. This goodwill initiative, sponsored by the Society of American Florists (SAF), involves giving two flowers or bouquets to an unsuspecting stranger, encouraging them to keep one and share the other with someone else. It powerfully demonstrates the positive health benefits of giving and receiving flowers.
Watch what happens in this video:
Here's what you can do this week:
Register your business with SAF. They can provide support to your team and keep an accurate count of the Petal It Forward participants nationwide.
Coordinate with partners. Reach out to your wholesaler and local businesses in your community to see how you can work together to maximize the impact of your event.
Craft a plan for the day. Decide where and what time you will pass out your flowers, choose a high traffic location, figure out if permits might be needed, discuss your team’s workload and availability, product availability and any other factors.
Encourage staff and recipients to take photos and share on social media. Tag SAF so they can share your stories and use the hashtag #petalitforward in your social media.
For more ideas and tools on marketing this program, visit: https://safnow.org/petalitforward/
"Kindness can change the world, yourself, and others."
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