Here's our tried and true way to prep roses. Because of the volume of roses sold on this holiday, product is dry packed and needs to drink. To maximize the life of your roses follow these instructions: Before your roses arrive: 1. Make sure your cooler is cleaned and free of any fruit or product that will affect your flowers. 2. Set your temperature just above freezing (between 34-36 degrees is ideal). Coolers vary, so check the temperature periodically. 3. Have cl

Are you ready? Let's face it - V alentine's Day is a challenge for all of us. It is especially difficult because you have just one day to make it right and most of your customers want their deliveries early. This year it falls on a Saturday, which is typically slower for florists and busier for markets. Remember it's a last minute holiday, so don't panic if you don't have a lot of orders yet. Here are are a few tips to help you survive the madness: 1. Give adequate lead t

Each December Pantone announces their color of their year. The process involves looking at style trends in fashion, art and design, as well as global influences such as social movements, technology and environmental issues. A panel of color experts votes on colors to come up with a shade that reflects cultural relevance, versatility and visual impact. This year Pantone has chosen Cloud Dancer - a shade of white. What's behind the choice Using the tagline A whisper of tran