You're invited to Our 1-Day Profit Blast!    Looking to re-charge and get inspired for the busy Valentine’s Day season? We're bringing that opportunity to you on Sunday, December 6, with SAF's 1-Day Profit Blast at National Floral Supply. Step away from your business for a full day of learning, networking and idea swapping with other florists.       Why attend:    Get some great ideas for making more money this year round.  Meet with other retail florists and exchange ideas.

Kindness is more important now than ever. Want to foster goodwill in your community and highlight the positive health effects of giving and receiving flowers? Join this year's 2026 Petal It Forward annual campaign. Over the past decade, thousands of floral industry members across all 50 states have gathered their teams on a single day in October to participate in Petal It Forward. This goodwill initiative, sponsored by the Society of American Florists (SAF), involves giving t

Last Wednesday we hosted 60 florists and designers for the CT Floral Group at our facility here in Milford. It was a perfect golden hour as we strolled through Shelland Flower Farm learning about all the varieties of flowers grown at the farm. The fields were bursting with colorful zinnias, celosia, gomphrena, Japanese anemone, hibiscus foliage, winter berries, hydrangea - and the star of the show - some 5,000 dahlia plants. As the sun was setting, Kate Russell, the creator