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  • Writer's pictureJan Peterson

Petal It Forward is Wednesday, October 18th

Want to spread goodwill in your community and help promote the positive health benefits of giving and receiving flowers? Participate in this year's Petal It Forward campaign. Science has proven flowers reduce stress and anxiety and make people happy. What better way to do this than to surprise a few folks with the gift of flowers.

For the last eight years, thousands of floral industry members in all 50 states have organized their teams on one day in October to take part in Petal It Forward. The Society of American Florists (SAF) has created this goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else.

Here's a few tips to help you plan the event:

  • Partner with your wholesaler or supplier to get single stems or bouquets of flowers.

  • Craft a plan for how you will pass out flowers/bouquets on October 18th. Use this as an opportunity to promote your shop and gain attention from the media.

  • Encourage staff and recipients to take photos and share on social media. Tag SAF so they can share your stories and use the hashtag #petalitforward in your social media.

As part of the program, we will be offering customers a box of pre-made bouquets called the "Togetherness Bouquet" for $4.99 each, 15 bunches per box. This colorful Fall bouquet includes a total of 8 stems of fall daisies, gerberas and alstroemeria, carnations and asters. To reserve a box or 2, call your sales rep.

For ideas and tools on marketing this program, visit:

"Open the bloom of your heart and become a gift of beauty to the world.”

Bryant McGill

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