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  • Jan Peterson

Where's the beige?

Quicksand roses are anything but quick this year. Along with other varieties of beige there is an extreme demand on browns, golden mustard and caramel colored roses that are so popular right now - and quantities are in short supply. Every wholesaler across the country (large and small) is experiencing the same shortage and growers are parceling out their supplies in smaller quantities.


Just fathom this - there are only a few farms in the world that grow Toffee roses. Why? We live in a commercial world - farms don't want to take up valuable real estate on a rose that sells for only 6 weeks out of the year. But you can't tell this to Pinterest and to brides that saw photos of vintage weddings from last Fall and want that look this year.


Simply put - farms can't keep up with the demand and we all know what happens next - prices begin to soar.


Brides looking for that coffee colored, romantic wedding palette that goes so well with dried flowers will have a hard time getting exactly what they want this Fall. Rose varieties like Toffee, Cappuccino, Golden Mustard, Honey Dijon, Combo and Sahara are all in short supply. Even the vintage caramel colored varieties of carnations are getting scarce.


So what's a florist to do? Pre-order well in advance if possible and get creative. Utilizing dried flowers, such as nigella pods, oak leaves and dried grasses, local PeeGee hydrangeas (which are plentiful), dyed chocolate brown tulips, tinted brown lisianthus, tinted freesia and more can help enhance the beige color palette when specific rose varieties are limited.


If we've learned nothing else from the past two years - it takes flexibility and resourcefulness to keep up in the floral business.


"I can be changed by what happens to me, but I refuse to be reduced by it"

Maya Angelou

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