In the show Parks and Recreation Amy Poehler's character Leslie Knope, coined the term "Galentine's Day" and it stuck. That was 2010 and it is still going strong in 2023.
To honor their gal pals, women give small tokens of appreciation the eve of Valentine's Day. Having a few ready made take-aways on hand might help drum up some business and what you don't sell on the 13th - can still be sold on the 14th.
You'll want to do some posting about this on your social media platforms to give your customers ideas of what to give. Consider offering petite vases, hand-tied bouquets, or pampering gifts such as soaps and bath oils - all packaged and ready to go for your female customers.
“Oh it’s only the best day of the year. Every February 13th, my lady friends and I leave our husbands and our boyfriends at home, and we just come and kick it, breakfast-style. Ladies celebrating ladies. It’s like Lilith Fair, minus the angst. Plus frittatas.”
Leslie Thorpe