Dry is the New Fresh Look!
Preserving and drying flowers dates back to the Egyptians - more than 4,000 years ago. Even in ancient times the Egyptians appreciated the beauty of flowers. Pharaohs once adorned their war carts with flowers before heading off to battle. Peasants often adorned themselves and their animals with flowers. Dried bouquets were often given as gifts of love and offerings to worship religious figures.
Flowers were preserved and presented in funeral ceremonies, with each flower being chosen for a symbolic meaning. Dried flowers made a comeback during the Victorian era, when flowers were used for medicinal and health purposes.
The "back to nature" trend in the 1970's saw a resurgence of the use of dried flowers in arrangements and in the aromatic industries. Today this trend is back in fashion with floral design and wedding decor, and dried flowers are once again popular. Mixed with fresh product, dried flowers and foliage are gaining popularity among top event designers.
Customers can hang and dry their flowers to give them more time to appreciate them - offering a great opportunity for florists to extend the customer experience.
Pictured below are some popular dried flowers, palmetto leaves, bunny tails, bleached ruscus, nigella pods and anthurium - all of which are hot sellers in floral design.