It's hard to believe Mother's Day is just three weeks away. Are you prepared, or starting to panic? Chances are you're feeling a bit of both.
According to Society of American Florists, Mother’s Day is the #3 revenue-generating holiday for florists, behind Valentine’s Day (#2) and Christmas/Hanukkah (#1). Mother’s Day accounts for 26 percent of all holiday floral transactions and 24 percent of all holiday dollar volume.
Here some tips to help you through the crunch. These are from Tim Farrell, AIFD, CFD, AAF, PFCI, owner of Farrell’s Florist:
• Limit customer choices to less labor-intensive designs.
• Promote color palettes instead of specific flowers.
• Stay ahead of the game: Create more designs than you have orders for, and then sell what is made.
• Get flowers in early and process and store them correctly, to save time on your busiest days.
• Keep an upbeat attitude! It starts at the top. Negativity can be infectious, so always set the best example, no matter how stressful the days get.
• Keep good records, and refer to previous years’ records to help you project your sales and staffing needs for the current year.
Stay calm and carry on - you got this!
“A mother’s hug lasts long after she lets go.”
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