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  • Jan Peterson

Time to Take a Breath

It's Monday and the Uber holiday - Mother's Day - is behind us. For many of us in the floral industry this holiday is the most lucrative and busiest, no matter what the economy is. For many florists, Mother's Day sales carry us through the summer months, when business takes a downturn and large weddings are still being put on hold.


This year Mother's Day was the most challenging holiday yet. In all our years in business, this was one for the record books. Consumer demand outpaced supply, flower prices were higher due to logistic issues created by the pandemic and sales reported by our customers exceeded expectations on all all fronts.


If you're a mother and a florist - chances are your personal celebrations took a back seat this year, but now is the time to take a breath and reflect on a job well done. You've just been through an incredibly busy few weeks - take time today to honor yourself and be grateful for what an amazing talent you have.


Being a florist is not for the faint of heart - it's not just about "working with pretty things". It takes physical and emotional strength to make it through these holidays. It takes sleeping, eating and breathing the floral business to make it successful. It's your daily commitment to your craft, your need to create and your mantra as a people pleaser that make your customers come back. And just when you're ready to throw in the towel and say "enough is enough", "I'm done" or "I can't do this anymore", you take one look at a beautiful flower or the smile on a customer's face and you remember why you've joined the ranks of the insane in this business. You love flowers. It's what you do, and you make so many people happy by your talent. The world needs your passion and your power to make it a more beautiful place.


To all our hard working florists, designers, suppliers and farms - We salute you and appreciate everything you contribute to our industry. We admire and thank you for your desire to bring joy, celebration, passion and remembrance to your customers on a daily basis.


Thank you for all you do!



"If you don't love what you do, you won't do it with much conviction or passion."

-Mia Hamm

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