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  • Writer's pictureJan Peterson

Mother's Day Countdown

The most important holiday of the year is ahead of us. Mother's Day is one month away - on May 14th. For many of us, Mother's Day sales are what gets us through the summer months, when business declines. It's important to make this as successful as possible. To ensure a smooth operation, here are some tips to prepare:

  1. Plan ahead: Start planning Mother's Day weeks in advance. Pre-order supplies, flowers, and materials. Review staffing and hire additional staff if needed. Having a clear plan in place will help you manage your time more efficiently and minimize the stress of the holiday.

  2. Create special packages to upsell: Offering special packages, such as bouquets with chocolates or greeting cards, can be a great way to attract more customers and increase sales. Offering additional items, such as small bouquets and plants for little ones to give to their moms, or grandmothers can create additional sales. Use your creativity to come up with products that are visually appealing, reasonably priced and add to your bottom line.

  3. Increase your social media presence: the biggest bang for your buck is social media. Make sure your Instagram and Facebook accounts are filled with eye-catching posts and stories your customers will follow. Offer discounts, classes, early bird specials, tips, etc. to engage your audience. Social media is an excellent way to reach out to potential customers and promote your Mother's Day offerings.

  4. Train your staff: Let's face it - flower holidays can make or break our business and it's important to offer the best possible service during this holiday. Ensuring your staff is well-trained and knowledgeable will keep your customers coming back.

  5. Focus on quality and presentation: Quality and presentation are essential to success in the flower business. Ensure that your flowers are fresh, high quality, and arranged beautifully. Use attractive packaging, such as ribbon and tissue paper to create a memorable unboxing experience for customers. Having a signature look will set you apart from the competition. It's that little extra touch customers remember.

  6. Offer delivery options: Offering delivery options, such as extended hours and Sunday deliveries is an excellent way to increase sales and customer satisfaction. Make sure your delivery staff is polite, punctual and professional.

Preparing for Mother's Day requires planning, creativity, and attention to detail. The more you plan, the less stressful the holiday will be for you.

“There is no influence so powerful as that of the mother.”

Sara Josepha Hale

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