Jan PetersonJan 19, 20223 minValentine's Day Prep - Are You Ready?If you're like most florists, you start thinking about Valentine's Day the day after Christmas. Valentine's Day is especially difficult...
Jan PetersonJan 19, 20221 minThat Flower FeelingDesigned to get consumers to enjoy flowers more, CalFlowers has just launched this media campaign called "That Flower Feeling". Here's...
Jan PetersonJan 11, 20223 minThe World of Rose BreedingThe process of rose breeding is long, complicated, expensive and fascinating. While there are many rose breeders throughout the world,...