Girl power is alive and well. Ever since Amy Poehler's character, Leslie Knope, in the show Parks and Recreation, coined the term "Galentine's Day" in 2010, it has become a day to celebrate and honor your female friends.
On the eve of Valentine's Day, women give their female friends small tokens of appreciation. Just scroll though Instagram and you'll come across some great ideas - flower workshops for gal pals, petite vases of flowers delivered to your female friends, monthly hand-tied flower subscriptions, in-store pampering gifts such as soaps, lotions, candles and bubble baths.
Having a few ready made take-aways on hand might help drum up some business and what you don't sell on the 13th - can still be sold on the 14th.
You can start by posting some ideas to get your female customers shopping. While you're at it, you can create a reminder email to prompt their special Valentine to order for February 14th.
“We need to remember what's important in life: friends, waffles, work.
Or waffles, friends, work. Doesn't matter, but work is third."