
That Flower Feeling
Designed to get consumers to enjoy flowers more, CalFlowers has just launched this media campaign called "That Flower Feeling". Here's more about this initiative: A cooperative effort to get more Americans enjoying more flowers, more often. From upscale florists, farmers' markets or grocery stores — as long as people are bringing home flowers regularly, that’s good enough for us. We want everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natur